For two decades and counting, Savant Capital in Rockford, Ill., has charged its clients a percentage of assets under management. “We were charging 1% of AUM 20 years ago and were considered the low-cost, high-value provider,” says Brent Brodeski, the firm’s chief executive. “Today, we’re still charging 1%, but we’re doing more to earn our money, and I still think we’re the high-value provider.”

But the competitive landscape is changing, notes Brodeski, a prominent industry executive. And that change is largely because of the emergence of automated investment services that charge 35 basis points or less.

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