For two decades and counting, Savant Capital in Rockford, Ill., has charged its clients a percentage of assets under management. We were charging 1% of AUM 20 years ago and were considered the low-cost, high-value provider, says Brent Brodeski, the firms chief executive. Today, were still charging 1%, but were doing more to earn our money, and I still think were the high-value provider.
But the competitive landscape is changing, notes Brodeski, a prominent industry executive. And that change is largely because of the emergence of automated investment services that charge 35 basis points or less.
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