What have you done so far this year to differentiate yourself from the more than 420,000 wealth managers out there competing to serve the affluent market?

Here's one of the smartest things you can do: Become fascinating to the people around you - clients, prospective clients and others who can help you build a great business. That means taking your own individual strengths and applying them strategically to create memorable experiences, build meaningful relationships and create a better business. That line of thinking has been developed by Sally Hogshead, a pioneer in what it takes to successfully market yourself using the concept of fascination; she's also the author of Fascinate: Your 7 Triggers to Persuasion and Captivation.

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