Credibility marketing can significantly enhance a top financial advisor’s ability to successfully attract affluent clients. The idea behind credibility marketing is simple: Create and distribute content that shows your expertise at — and passion for — the key financial issues that affluent investors face.

Remember that affluent investors don’t want to feel that you are pushing yourself on them. Instead they want to be pulled in toward you. Credibility marketing creates that pull.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access