WASHINGTON - Perhaps the mutual fund industry could borrow a page or two from the playbook of Gordon M. Bethune.

Bethune is best know for his days as chairman and CEO of Continental Airlines, where he orchestrated what is easily the greatest corporate turnaround of the 1990s. When Bethune left Boeing to become president of Continental in 1994, the carrier was at rock bottom - despised by travelers, shareholders and even its own employees. But since the company instituted Bethune's four-point, common sense business plan, "Go Forward," shortly after his arrival, its stock has risen 1,700% and the carrier is now consistently rated highest in J.D. Power & Associates quality rankings.

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