Investors have become more risk averse after getting slammed by the stock market and New York Life Insurance Company is trying to capitalize on this flight to safety.

On Wednesday, the company announced the launch of a print advertising campaign that highlights the financial benefits and long-term guarantees of its whole life insurance product. The first ad appeared in the December issues of Newsweek, Kiplinger’s, BusinessWeek and Forbes and the January issues of National Geographic and Smithsonian. Two additional ads will run in Woman’s Day, Parenting, Southern Living, and U.S. News & World Report as well as other publications in the coming months.  

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access