(Bloomberg) -- Indians are estimated to spend about $9 billion this year shopping online for everything from smartphones to cupcakes. The nation’s stock market regulator wants them to add another product to their shopping cart: mutual funds.

The Securities & Exchange Board of India plans to change its regulations to allow online marketplaces such as Flipkart and Amazon.com to offer funds alongside other products, Chairman U.K. Sinha said in an interview at his office in Mumbai.

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