Ever since I began writing this column, social media has played a significant role in its content. From ways in which advisors can best utilize social media in compliance with the new FINRA rules,  to tips on how to make the most of the time you spend on such activities, I have covered a breadth of material regarding this new sector of marketing.

But throughout all of the coverage I’ve given social media, I have continued to search for proof that it actually works—real, hard numbers showing the success (or lack thereof) of marketing through social media platforms. Despite all of the media attention and growing popularity Facebook, Twitter and LinkedIn have garnered, there is surprisingly little research on their success rates.

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