ING is embarking on a rebranding voyage. Following an initial public offering, the company will rebrand to Voya Financial.

ING U.S. filed for an initial public offering in November and said last week that it expects to gross some $600 million from the IPO, according to Bloomberg. Morgan Stanley, Goldman Sachs Group and Citigroup are leading the sale. The firm plans to list on the New York Stock Exchange.

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