While it is still too early to gauge the success of the new site, Farragher did say that clients who have tried it have gotten hooked on Web trading and enjoy other features, such as downloads of the previous day's transactions. Ninety-five percent return to the site to trade again, he says.

Such benefits for the clients also represent savings for the firm. He estimated that Rydex will save approximately $200,000 annually, "not small potatoes to a small fund organization."

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