While some in the fund servicing industry say that the ETF market is overcrowded with products, a new study by Charles Schwab finds that investors believe there is still plenty of room for growth. To seize the opportunity, wholesalers and ETF distributors must continue to thoughtfully innovate in anticipation of investor needs. More important, they must focus on making sure that advisors have access to the education and resources necessary to keep pace.

That's the takeaway for fund providers based on a new Schwab study that finds investors, and therefore advisors, are embracing innovation and choice but still have an appetite to learn more about ETFs. The 2014 ETF Investor Study by Charles Schwab is the fourth installment of an annual online survey of more than 1,000 individual investors between the ages of 25-75 with at least $25,000 in investable assets who have purchased ETFs in the past two years or are considering doing so in the near term.

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