There is considerable room for improvement in how institutional investment companies present themselves to investors over the Internet, according to a study by kasina, LLC, an e-commerce consulting company, of New York.

The institutional asset management industry has been too slow to take advantage of the Internet to provide additional service and to prospect, said the study, released last week. The industry instead has focused its technology resources on the retail market.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.