High-net-worth investors are integrating media devices, social media and social networking into their lives more than ever before, according to a new survey from the Institute for Private Investors (IPI).Other recent studies indicate that wealth management clients are increasingly using social media to compare notes on advisors, funds, fees, strategies and deals.

IPI is an exclusive club of about 1,100 private investors and 140 professional firms from 18 countries, with four out of five member families overseeing assets of $50 million or more. The member survey, conducted in May, found that 38% of respondents said they actively participate in social media, such as Facebook, LinkedIn, Twitter and other forums such as  IPI’s Memberlink and blogs. The organization has hosted its members-only Memberlink forum since 1998, but for the past six years over 50% of the online discussions have been about wealth advisors, says Kristi Kuechler, president of IPI.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.