Expanding on its "New School of Investing" theme, iShares is launching an ad campaign entitled "New You." The campaign reaches advisers through television, print and online ads, as well as direct marketing, sales materials and a revamped Web site.
Last year's campaign encouraged advisers to dispose of old ways of investing and instead embrace the "New School," which is more innovative and creative. The advertisements advocated using iShares to assist in this transformation.
This year, the ads emphasize advisers who are telling themselves that they need to move on to a different philosophy of investing. All of the ads and marketing material direct advisers to the company's Web site, where they can see and read adviser testimonials.