The Securities and Exchange Commission is considering point-of-sale disclosure forms that would reveal to investors any revenue sharing or conflicts of interest between broker/agents and mutual fund companies. While fund executives may worry that disclosure will deal a serious blow to sales, industry insiders are skeptical of the forms' value and say revenue sharing is far too critical to the industry for even the most effective disclosure to put an end to it.

After all, 85% of funds are sold through third parties and, as Cerulli Associates of Boston recently reported, getting on a broker's preferred sales list through revenue sharing can boost sales as much as tenfold.

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