Jackson National Life Insurance announced a corporate branding campaign Monday.

It is intended to increase awareness of the Lansing, Mich., insurer's approach to developing retirement planning solutions. A new logo and color scheme also are meant to increase brand synergy between Jackson and its parent, Prudential in London.

During the coming year, Jackson National said, it will incorporate the new look into all its printed materials and electronic media used to market the company's U.S. products and services.

The company also said it will do an adviser-focused brand awareness push.

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