Once the pride of the direct-sold channel, Janus mutual funds can no longer boast that they sell themselves. As part of an extreme makeover in recent months, Janus Capital Group plans to start using brokers to pitch its mutual funds, a move that represents a departure from its traditional sales strategy.

The Denver-based fund complex, synonymous with both the dizzying highs and the terrifying lows of the technology bubble, said it is seeking regulatory approval to expand its repertoire to include funds distributed through intermediaries who will charge investors an upfront sales load. Previously, Janus funds were almost entirely sold directly to the client as the formerly very insular fund shop gathered heaps of assets based on an impressive track record.

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