In an effort to break the stifling full-court press being applied by their critics, two tainted mutual fund shops recently launched expansive advertising campaigns stressing their commitment to achieving solid long-term performance for investors.

Janus Capital and Putnam Investments have each put together print and television ads that aim to address concerns over their lapses in fiduciary responsibility and shoddy performance in recent years. The beleaguered fund shops have endured their own version of Nolan Richardson's "40 minutes of hell," having taken a beating in the press the last seven months for their hand in abusive trading practices that cheated investors and enriched their own pockets. Now, they are trying to reach out to their clients by beefing up advertising efforts in hopes of stemming the flow of cash out of their funds.

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