With students returning to school and media interest in 529 college savings plans renewed by the new pension bill, John Hancock College Savings has launched a seven-week campaign to promote its 529 plan, which it offers through Alaska. The campaign includes educational tools and sales and direct mail ideas that financial advisers can use to explain 529 plans to parents, as well as a kit that includes a slide ruler showing the cost of college and estimated savings needed for children of various ages. Parents can view these figures as a lump-sum amount or in monthly or annual payments.

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