John Hancock Finance has launched a new program that utilizes behavioral finance concepts in order to help advisors understand client emotions and build better portfolios.

Called “Hard Wired,” the program is a two-part continuing education course. The first part is called “What Were They Thinking?” and uses behavioral finance concepts to help advisors understand and manage client behavior. The second part, called “Building Better Portfolios: Portfolio allocations that help minimize irrational investor behavior,” is a course that incorporates behavioral finance to help advisors devise appropriate asset allocations. The program runs through the end of the year.

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