J.P. Morgan Funds is making its J.P. Morgan Insights podcasts available to iTunes visitors through any computer that hosts iTunes, or via Apple TV or portable devices iPod, iPhone or iPad.
The podcast are designed to provide the firm’s real-time perspective on the opportunities and uncertainties facing investors. Recent playlists include: “U.S. and International Equities: Double Dip or Double Down?,” “Expanding Opportunities: Capturing the Full Potential of Value Investing” and “Wall of Worries: Market Insights Offers Clarity.”
J.P. Morgan said it will continue to syndicate its media content beyond its own website, to raise visibility for J.P. Morgan Funds. In September, launched the “J.P. Morgan On Demand” microsite on its website, where investors can find various investment presentations.
“We know that clients rely on digital resources to stay up to date, research products and connect with their clients,” said Richard Chambers, managing director of marketing and strategy. “That means we have to increase our digital footprint and make sure our content is in places where they are gathering information, not just on our website.”