For the past two years, Frank Troise and Neal Goldstein have been trying to set their investment bank, J.P. Morgan, apart from rivals by creating a trading platform that allows institutions to use – if they so choose – leading edge trading technology from a variety of sources. And get better results.

Troise is global head of what J.P. Morgan calls its Electronic Client Solutions. Goldstein is head of electronic “connectivity.” Which is to say, he has to figure out how to allow the “solutions” – which range from algorithms to smart order routing to direct market access – to connect to the trading desks and venues that matter.

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