JPMorgan announced Tuesday it has officially merged the One Group Mutual Funds into the JP Morgan Funds, creating a $200 billion complex of 101 funds that is now the nation's fifth-largest.
To promote the new banner and what President and CEO George C.W. Gatch calls "an exceptional range of investment products across all asset classes," JPMorgan has launched a new marketing campaign, with ads now appearing in The Wall Street Journal, The New York Times, Chicago Tribune and Columbus Dispatch.
The two firms' sales and marketing professionals have also been combined to create a team of more than 150, who sell through brokerage firms and financial intermediaries, as well as the firm's 2,500 retail branches, which operate under the Chase and Bank One brand names. In addition, JPMorgan is now the sole investment advisor and distributor of the funds.
"Our goal is to communicate our unique strengths to help investors make more informed investment decisions," Gatch said. "Under the positioning statement, 'What it means to invest,' [we plan to] differentiate our offer in a crowded marketplace."
JPMorgan did not indicate how much it has budgeted for its new campaign.