Baer joins the firm from
In her new role, Baer will develop retirement solutions that address the needs of each client segment and develop a retirement brand that will be integrated across other lines of business at J.P. Morgan Chase.
“We are very pleased to have Benji on board as we develop a new retirement strategy and build communication programs to create greater awareness and deliver insights and investment solutions,” Chambers said. “We are confident that Benji’s expertise will help us succeed in defining a relevant and compelling retirement proposition.”
Falcon added: “Providing a new generation of retirees with options that will strengthen retirement security has never been more important, and having a dedicated veteran marketing executive like Benji on our team will be a tremendous advantage as we increase our visibility in this market.”