J.P. Morgan Asset Management has hired Benji Baer as managing director and chief marketing officer, reporting to Richard Chambers, chief marketing officer for J.P. Morgan Investment Management Americas. Baer will also serve as a member of the senior management team for Michael Falcon, head of retirement for J.P. Morgan Asset Management.

Baer joins the firm from Legg Mason, where she was head of Americas marketing. Before her career at Legg Mason, Baer held a series of senior marketing roles at AllianceBernstein, where she led marketing strategy, global marketing communications, public relations and campaign planning from 1993 through 2004.

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