Kemper Funds of Chicago, the intermediary-sold proprietary mutual fund group of Scudder Kemper Investments, last week introduced its first of four new print ads. Each ad promotes long-term investing, said Kemper in a statement. According to Kemper, the ads are "aimed at easing investor uncertainty" in the midst of a volatile stock market.
Each ad includes Dr. Robert J. Froehlich, vice chairman and global investment strategist at Kemper, in a humorous situation in which he makes a prediction about the market. Each ad also provides performance information about one of Kemper's related mutual funds. The ads were created by Foote Cone & Belding of New York.
The first ad, running in The Wall Street Journal, portrayed a robust female opera singer dressed in Viking regalia. Froehlich was beside her covering her mouth as she attempted to sing. In a caption, Froehlich said, "It's not yet time for you-know-who to sing." He then said, "No, it's not over yet." Investor appetite for large growth companies will continue, he said.
Kemper's ads will run throughout 2000 in The Wall Street Journal and in major business magazines. They are also on Kemper's website.