Kemper Funds of Chicago, the intermediary-sold proprietary mutual fund group of Scudder Kemper Investments, last week introduced its first of four new print ads. Each ad promotes long-term investing, said Kemper in a statement. According to Kemper, the ads are "aimed at easing investor uncertainty" in the midst of a volatile stock market.
Each ad includes Dr. Robert J. Froehlich, vice chairman and global investment strategist at Kemper, in a humorous situation in which he makes a prediction about the market. Each ad also provides performance information about one of Kemper's related mutual funds. The ads were created by Foote Cone & Belding of New York.