In today’s increasingly competitive planning landscape, it’s becoming more difficult for advisors to differentiate. Yet as the advisory field becomes increasingly crowded, perhaps the biggest problem is being seen in the first place.
In his recent book, Platform: Get Noticed in a Noisy World, author Michael Hyatt makes the case that the internet has created a unique way to be seen through building a platform that can showcase your expertise and create opportunities for prospective clients to find their way to you.
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