The first sign of significant changes at Fidelity since Rodger Lawson came on as president came this week, as he announced in an internal member on Wednesday that the individual investment and workplace savings divisions would be merged under the new moniker Personal and Workplace Investing, and the human resources services unit will be standalone.

“We can, and will, take better advantage of our brand’s great power to drive Fidelity fund sales, brokerage and every other business we are in,” Lawson said in the memo.

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