Advisors have some more competition brewing in the still-nascent online planning world.

Ambitious online financial planning firm LearnVest Planning is announcing Friday that it has closed a $16.5 million round of financing, which LearnVest founder Alexa von Tobel says will to help pay for rapid nationwide growth centered out of a new hub in Phoenix. The company says it is finalizing a yet-to-be-defined alliance with financial services giant American Express. 

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