Having completed the integration of the money management group from Citigroup, Legg Mason is now trying to showcase the resulting merger with a $4 million corporate print ad campaign, The Wall Street Journal reports.

Following the merger, Legg Mason now runs seven money management firms, and the company realizes that not only don’t consumers understand the upshot of the merger, but even those who sell its funds don’t know that the firm includes Western Asset, Clearbridge Advisors, Legg Mason Capital Management, Brandywine Global, Royce & Associates, Permal and Batterymarch. Hence, the campaign.

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