Liberty Financial has tapped Context Integration, a systems integrator focused on web applications, to help put into use the latest version of Broadvision's personalization software on the web sites of Stein Roe, Liberty Funds, Keyport and the Independent Financial Marketing Group.

The implementation will help Liberty "further build relationships with both brokers and customers," said Jeremy Jaffe, vice president and head of e-commerce at Liberty. The software will help Liberty to "communicate the right things at the right time" and to recognize visitors to its web site, he said.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.