Individual life insurance sales increased 4% in 2010, according to LIMRA’s U.S. Individual Life Insurance Sales Survey, which was released on Monday.

“Throughout the year, Whole Life and Universal Life were strong performers, spurring an increase of overall individual life insurance sales,” said Ashley Durham, senior analyst, LIMRA Product Research, in a statement. “While we have not gotten back to the peak level reached in 2007, we are encouraged by the positive results this year.”

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