Financial advisors are increasingly being turning to social media as a way of both marketing themselves and staying in close touch with clients.

The problem is that social media can be a double-edged sword. It certainly helps people stay in touch, but by its very nature, it can also make a professional person too exposed, open people up to scams and harassment, and could -- in the case of financial professionals -- lead to regulatory and compliance issues with regulators like FINRA, the SEC and FSA.

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