Dave Asprey is planning to live to 180.

He’s not joking. The 43-year-old self-described biohacker is the founder of Bulletproof, a company dedicated to high performance living, which sells specially blended coffee, a diet book and training programs. Asprey vows he will relentlessly experiment with food, biology and technology to achieve his goal. Some longevity experts won’t dismiss Asprey out of hand. The oldest human is 116 years old, and there are now twice as many centenarians in the U.S. (about 70,000) as there were 20 years ago, according to the U.S. Census Bureau.

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