High net worth investors are returning their money to the market and have put the painful memories of past financial shenanigans in the rearview mirror but they're more fickle than ever when it comes to sticking with their primary financial institution or their individual financial advisor.

A Northstar/Sullivan "Rebuilding Investor Trust" study released this week found that 36% of people with at least $100,000 in investable assets said they would consider moving their portfolio to another shop and one in four said they would jettison their current advisor for someone else who could provide either better investment options or a higher level of customer service.

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