To better reach women investors, LPL has developed a proprietary four-step marketing platform.

Before its national conference got underway this week in San Diego, LPL held a pre-conference attended by about 150 of its women advisors to discuss how best to reach women investors using a the WomenInvest platform, which the industry's largest independent B-D released this year for all of its advisors who are looking to reach new women clients.

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