Keeney Financial Group, with $350 million in assets under management, has left LPL Financial to join Triad Advisors, one of Ladenburg Thalmann Financial Services' five independent broker deal subsidiaries.

Atlanta-based Triad, with nearly $24 billion in AUM, intends to help the smaller Columbia, Maryland-based firm grow and build its brand, according to Triad's executive vice president, Nathan Stibbs.

Stibbs cited Keeney's "entrepreneurial culture and strong growth potential" in announcing the deal.

"We can now leverage some of the best technology providers in the world," Keeney Financial founder John Keeney said in a statement, "to furnish enhanced wealth planning and reporting tools, provide a greater depth of service and create a more personal and innovative client experience."

Key factors in Keeney's decision to move included Triad's "responsive" service team, "leading edge" technologies, "careful" compliance and the support of a large parent, according to the release.

Nationwide, Triad services more than 200 IBDs, about 70% of which operate a hybrid RIA model, Stibbs says.

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Ann Marsh

Ann Marsh

Ann Marsh is a senior editor and the West Coast Bureau Chief of Financial Planning. Follow her on Twitter at @Ann_Marsh.