M Financial Group began offering a family of mutual funds to individual investors that had previously been available only to institutional clients.

The products, known as the M Funds, are proprietary life insurance mutual funds that were first available in 1996 and have since grown to more than $300 million in assets.

The Portland, Ore.-based firm will now make the products available to investors through qualified plans offered by the firm’s 100 affiliated intermediaries. Executives at the firm called the move "a new phase" in the company’s efforts to push its proprietary products into new markets.

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