DALLAS - Most clients enter a financial planner’s office with high expectations so it’s important to discuss their views on risk at an early stage in the relationship.

Deena Katz, an associate professor at Texas Tech University’s Department of Personal Financial Planning and founder of wealth management firm Evensky & Katz, outlines two scenarios during a session at the Women Advisors Forum in Dallas on Thursday. Clients either assume that the financial planner can deliver better returns on investments than they could achieve; or they value their own investing acumen, but due to time constraints they want the planner to handle it and do as well they expected to do.

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