Fund PR and marketing executives intent on getting portfolio managers and analysts placed on key financial TV shows reacted with relief last week to the news that Louis Rukeyser, who was fired from his public television show, would return to CNBC with a new program.

Hedda Nadler, a principal at the public relations firm Mount and Nadler of New York, said she saw great opportunity in Rukeyser's return because she thinks she'll have a better chance of getting more of her clients, particularly mutual fund executives, on TV.

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