For the first time ever, the number of mass affluent investors who are choosing independent financial planners is on par with those using full-service brokers, according to a new report from the Spectrem Group.

In its report, “Mass Affluent Investor 2009,” the Spectrem Group found that the number of mass affluent households using full-service brokers as their primary advisor fell to 22% in 2009 from 30% a year ago. Meanwhile, the number of these investors using independent financial planners as their primary adviser rose to 22% from 20%.

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