In its annual Portfolio Awards contest, the Financial Communications Society awarded gold awards to MassMutual Financial Group and AGF Mutual Funds for print advertising campaigns they ran last year. They were the only two fund companies to win gold awards among a group of 11 financial service companies that received the top honor.
AGF's "Hulk" advertisements won top honors in the consumer retail category both as best print single and print campaign. MassMutual's "Ouija Board," "Financial Chart" and "Cards" advertising series won top honors as the best print campaign in the corporate image category. No fund company won an award in the contest's third category for business-to-business campaigns.