Merrill Bows to Pressure, Drops Princeton Name

On the heels of its deal with BlackRock and pressure from Princeton University, Merrill Lynch has decided not to name its mutual funds unit Princeton Portfolio Research and Management. The university had protested Merrill's right to the name, even though Merrill Lynch Investment Managers is in the Princeton area, for fear that investors might think there was a connection between Merrill and the university's endowment.

(c) 2006 Money Management Executive and SourceMedia, Inc. All Rights Reserved.

http://www.mmexecutive.com http://www.sourcemedia.com

For reprint and licensing requests for this article, click here.
Money Management Executive
MORE FROM FINANCIAL PLANNING