In a major endorsement of the hybrid RIA business model, Rob Mooney and John Morris, both formerly of Merrill Lynch’s wealth management division, have launched Snowden Capital Advisors, an independent, advisor-owned hybrid RIA firm.

Mooney serves as managing partner and CEO, and John Morris is managing partner. Snowden Capital will deliver holistic, independent, financial advice to individuals, families, and institutional clients, the firm announced. Mooney had been general counsel and head of business risk management for Merrill Lynch’s global wealth management division, and Morris was chairman of the Latin America Region for Merrill’s international private client group.

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