MFS has unveiled its new brand advertising featuring the theme "Investment Management for Investment Managers."

The ads, which consists of print and digital media buys in media outlets, is global with key media buys in Canada, Germany, the United Kingdom and Switzerland as well as the United States. They are targeted toward advisors, consultants, gatekeepers and institutional investors — highlighting MFS' brand positioning, Building Better Insights.

"Earlier this year, we introduced our new brand positioning, and our companion advertising communicates to investment professionals that we are the global asset management firm best aligned with their requirements and needs," stated Robert Manning, chairman and chief executive officer of MFS.

"As a pure-play asset management firm that has been singularly focused on professional investors throughout our history, we understand the market challenges, the commitment to clients and what is at stake for them and their investors on a daily basis."

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