Forty-three percent of Americans are setting financial New Year’s resolutions for 2010, Fidelity found in a survey of 1,000 people age 18 and older, up dramatically from the 35% who traditionally have said they were setting financial goals. Fidelity attributed the financial crisis to the new sensitivity to money matters.

Among those aged 35 to 44, 55% are setting financial goals. By gender, women are more financially attuned, with 48% saying they are setting financial goals for the New Year, compared with 39% of men.

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