An in-house TV studio has gone from being a luxury to an absolute necessity at many investment firms.

At least three fund management firms, all coincidentally bank-sponsored groups, have over the last few months charted a well-choreographed, media-exposure course by building in-house TV studios. All are equipped with state-of-the-art camera, lighting and sound equipment. And all hope to win valuable TV time on popular financial news channels including CNBC, CNNfn, and Bloomberg.

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