Tweets are ‘static content’ in the eyes of Morgan Stanley Smith Barney, which operates a network of 18,000 financial advisers.

Five months into a pilot test with 600 of those advisers, the product of the 2009 union of Citigroup’s Smith Barney brokerage with Morgan Stanley's Global Wealth Management Group is trying to find ways to “turbocharge” prospecting for clients with social media and encouraging offline interaction with them.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.