Morningstar has unveiled a new portfolio management and performance reporting services for broker/dealers called Morningstar Portfolio Management, and already, Primerica’s investment division PFS Investments has signed up to offer the service to its 22,000 reps.

The platform aggregates data, handles back-office transactions and sorts client account and performance information. It also enables brokers to consolidate data from a variety of custodians, clearing firms and asset management companies so that, in turn, the B/Ds can aggregate and reconcile the information. This way, advisers can evaluate accounts at both the individual client and firm level more quickly and create in-depth, client-friendly reports that combine performance data with Morningstar analytics.

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