When Eleanor Blayney retired from Sullivan, Bruyette, Speros and Blayney after nearly 20 years as a prominent planner, she wasn't sure what her next chapter would be. As she began looking back, she realized that, as the only female partner in her firm, women clients had sought her out. She recognized a group of professional women much like her, age 45 to 65, who were hungry for a different kind of advice.

"Women my age grew up in a world with one set of expectations and models about our role as financial beings, and now we're in a world where almost 50% of the workforce are women; we're the wealthier gender," Blayney says. "Women have a much larger role to play financially today, but they're feeling dissatisfied and underserved by the financial advisory community. They're not happy; they haven't been heard; they've felt peripheral to the conversation."

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