The Mutual Fund Store of Overland Park, Kan., the fast-growing independent fee-based financial planning franchised business, is taking a page from successful tax office franchisor H&R Block's playbook-literally.

Last week it hired as its CEO David Byers, the former chief operating officer and chief marketing officer for H&R Block's retail tax services unit. Byers, who spent the last eight years working for Block in its Kansas City, Mo., headquarters, will oversee the company's day-to-day operations. He will also execute the firm's growth initiatives, including expanding the company's network of financial planning offices and building alternate points of distribution by partnering with well-trafficked retail establishments.

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