Asset managers ramped up their marketing and compliance staff dedicated to social media efforts by more than 60% from 2011 to 2012, according to new research from Boston-based Cerulli Associates.

“There was a 62% increase in marketing personnel dedicated to social media efforts within asset management firms, and a 76% increase in compliance personnel between 2011 and 2012," according to Pamela DeBolt, senior analyst at Cerulli Associates.

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